When it comes to Google Ads Keyword Match Types, there's a lot you need to know as an advertiser There are 4 total keyword match types with Google AdWords,When creating a text ad in your PPC campaign, you can select broad match, modified broad match, phrase match, or exact match for your keyword match type Each match type in your Google Ads account has its advantages and disadvantages Broad Match Type If you've dabbled into setting up your own Google Ads marketing campaign, you have most likely come across the four PPC keyword match types Broad Match, Broad Match Modifier, Phrase Match, and Exact Match The match type determines how narrow or broad a search query will match to a keyword in your Google Ads account The Important Role Of Keyword Match Types Airtank Keyword match types amazon
